Building a brand for yourself is like a full time job. Here is one guy who has done a great job of it. By cartooning himself and pumping out great content relentlessly, @addyosmani has become a well-known name in the jQuery community. His Twitter profile blares, “jQuery Evangelist, jQuery Docs & Bug Triage team and I also love writing about jQuery at http://www.addyosmani.com“

You may, at first, think that he is over the top. Once you have read his stuff for a few days you will realize he is the real deal. For instance, in the past few days he has published an update to his free ebook, “Essential JavaScript Design Patterns“, has given us Tools for jQuery Application Architecture, has updated his Offline jQuery Learning Kit to 1.5.1, and has taken on the hot topic of of whether jQuery is good for full-scale Application Development.

It is easy to see why over 20,000 people follow him on Twitter or Facebook or RSS. Content is king, and Addy’s site is rich in great content for web devs and designers. Following his Twitter feed will give you a daily dose of gold nuggets.